Celebrity hairstylist Avan Contractor reinvents actor Aamir Khan as a sassy spinster named Sonia in the new TVC for Godrej and although it’s a gender-bender situation, Contractor says the hairstyle she created for Khan is versatile enough for anyone to wear.
“According to the brief I had to make Aamir look like a slightly older woman yet modern, somewhat like a hip aunty!” Contractor told Vogue.
The creative director of salon b:blunt did a look test with Khan using a few wigs to finalize the shape, length and texture. The haircut they finally agreed on is shoulder-length and layered with a side-swept fringe.
“Based on Aamir’s face shape we framed the hair on his face so it covered his jaw line to make him look softer and more feminine,” Contractor says. A good tip to remember if your face has angular features that you’d like to soften.
The cut is flexible to style and will suit almost every face shape, says Contractor, but avoid it if you have a tiny face or small forehead as it’ll overwhelm your face.
“You can try multiple looks with it,” Contractor says. “Wear it smooth and straight, wear it natural with a little bit of movement. You can even tong it and do a nice roller set to it to give it fullness and volume.”
For the kind of texture you get with this cut, Contractor suggests you use a product that’ll give you volume (like a volumizing spray) and one that will give you hold (like a hair mousse).
“I work a lot with the L'Oréal Professionnel Techni Art Full Volume Extra Mousse and the Resistance Spray Volumactive by Kérastase,” she says.
All good advice for a versatile, feminine hair style like this one, but just try getting Aamir Khan's face out of your mind first. It's tough.
Has he ruined the side-swept fringe forever?
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