Michael Kors is launching a skincare and colour cosmetics line that
will go on sale in August in Macy's in the US and in selective flagships
globally. The range will have three distinct collections -- Sporty,
Sexy and Glam -- each with a fragrance, lip colours and nail lacquers.
"I think those three things -- sexy, sporty and glam -- have always been the DNA of Michael Kors, and in a strange way, the Michael Kors woman really is all three of those things. It's just that she feels more strongly about one of them at certain given times," said Kors, who also cites his grandmother and mother and influencers for the line.
The range will also include a three bronzers, brushes, summer body products like a body crème, dry oil, bath beads, self tanner, sun gelée and sun-protect lip balm. In other words, the sexy, sporty, glam and aspirational jetsetter.
Basics like foundations and mascaras are conspicuously missing from the line but the omission is deliberate.
"At the end of the day, I try to take a woman and make it easy for her in general," Kors says. "I always think the trick is, how do you look like you haven’t spent a bunch of time when in fact it probably did take a lot of time. I wanted to do the essentials -- the things you absolutely have to have to represent that mood.”
Which would include a print and advertising campaign shot by Mario Testino and featuring Estonian model Karmen Pedaru.
For many fashion designers, creating make-up collections is a natural next step in expanding their brand to new yet related business industries. But beauty buyers are demanding, and that’s probably why designer-driven successful beauty brands are but a handful.
Can Kors become another Chanel, Dior or Saint Laurent?
"I think those three things -- sexy, sporty and glam -- have always been the DNA of Michael Kors, and in a strange way, the Michael Kors woman really is all three of those things. It's just that she feels more strongly about one of them at certain given times," said Kors, who also cites his grandmother and mother and influencers for the line.
The range will also include a three bronzers, brushes, summer body products like a body crème, dry oil, bath beads, self tanner, sun gelée and sun-protect lip balm. In other words, the sexy, sporty, glam and aspirational jetsetter.
Basics like foundations and mascaras are conspicuously missing from the line but the omission is deliberate.
"At the end of the day, I try to take a woman and make it easy for her in general," Kors says. "I always think the trick is, how do you look like you haven’t spent a bunch of time when in fact it probably did take a lot of time. I wanted to do the essentials -- the things you absolutely have to have to represent that mood.”
Which would include a print and advertising campaign shot by Mario Testino and featuring Estonian model Karmen Pedaru.
For many fashion designers, creating make-up collections is a natural next step in expanding their brand to new yet related business industries. But beauty buyers are demanding, and that’s probably why designer-driven successful beauty brands are but a handful.
Can Kors become another Chanel, Dior or Saint Laurent?
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