Site does not comply with Google policies - AdSense Application Disapproved

 Many new bloggers and webmasters are finding it very difficult to get in to the AdSense system. Google has been very strict on reviewing the websites for quality and adherence to the AdSense policies. They even went live with a Limited AdSense Accounts for Host Partner Sites in order to further improve the quality of their Ad network.

Let us come back to the subject. One of the primary reasons why Google reject many AdSense applications is, the site does not comply with Google Policies. When the application is submitted, Google will do a manual review of the site on which the AdSense will be used. If they find the website violate some of their policies, they will respond with a message which look like this:
Issues:

Site does not comply with Google policies

Further detail:

Site does not comply with Google policies: We're unable to approve your AdSense application at this time because we feel that your site does not comply with Google AdSense policies or webmaster quality guidelines. It's our goal to provide our advertisers sites that offer rich and meaningful content, receive organic traffic, and allow us to serve well-targeted ads to users. We believe that currently your site does not fulfill this criteria.

Let us analyze why Google reject applications with this reason. Google wants to make sure the AdSense Ads are displayed only on sites that meet certain quality criteria to make sure the overall quality of its ad network is not affected by some low quality sites.

How to comply with AdSense policies and get your AdSense application approved

The solution to this problem may be different for different sites. To get your AdSense application approved, first thing you need to take care is, don't rush with an appeal. Take a few weeks to analyze your site and check what may have gone wrong. Google does not tell you exactly what is the reason for disapproval but a careful analysis by yourself can tell you what is wrong with your site.

Here is a checklist which you can use to inspect your site and look for Google AdSense policy compliance:

Do you have too many other Ads? Your website may not look very impressive to Adsense reviewers when your site is filled with Ads. After all, it won't give a good user experience when there are more ads than content. Reduce the number of ads or completely remove third party Ads before you appeal your AdSense application rejection.

Your site should have original content. Have you reproduced any articles, images or other resources from other sources? Remove them all and make sure what you have in your site is your own original content. Most people think taking images from Google search results is fine, but that is not the case.

Did many other sites copied your content? Google may misunderstand that you copied from others. So, file DMCA complaint and get the copied content removed.

Does your site provide information on jailbreaking, hacking, pornography, license cracking, illegal downloads, torrents, gossips etc? Google is not very keen on such content and it is better you get rid of them to impress the Google reviewers.

Is your site too new? Wait atleast 6 months before you apply for AdSense since that is one of the requirements for getting AdSense approved in some countries like India and China.

What is your source of traffic? If majority of your traffic is not organic, you may have a tough time getting an AdSense application approved. Try doing some SEO and online marketing to improve your organic traffic. Or, wait until your website or blog start getting some natural traffic. Also, to comply with AdSense policies, your site should not be receiving traffic from sources like paid-to-click programs, spammy bulk emails etc

Do you use lot of frames and iFrames in your webpages? As per Google terms and conditions, you cannot place AdSense Ads within frames. If they see lot of frames your website, they may not approve your applications and you might end up getting the reason "Site does not comply with Google policies"

Does your site have a privacy policy? Google requirea you to have a privacy policy for your site that discloses that "third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website.". If you don't have a privacy policy for your site, create one and link to the page from the bottom of all pages of your site.

Do you have an "About Us" page? If not, you should add one and explain the people/organization behind the website. Google does not like to deal with anonymous webmasters. Include your photo, give an office address with some contact information to add credibility to your website.

Is there an option to contact the blogger/webmaster? Add some contact information either in the form of phone number/email/address or provide a Form to contact.

How much traffic your website receive? I have seen people complaining that my AdSense application was rejected even though my blog is popular and receive 100 visitors per day. Please understand that Google wants to do business only with serious webmasters and bloggers. Just 100 or 1000 visitors per day is not a significant number for Google to offer its AdSense services. I recommend you wait until your website start receiving a few thousand visitors per day before you resubmit your application.

Are you involved in lot of link building through blog commenting and submitting to hundreds of directories? Google likes to see natural links and any attempts to improve your sites ranking with the help of unnatural links will be considered as link spam. Try sticking to the organic SEO and focus on your readers instead of search engines.


You can read the complete AdSense Program Policies and make sure your site comply with all the requirements.

One of the important things to note is, don't hurry to submit an appeal as soon as you make one or two changes. Instead, spend several days going through various pages of your site and also checking against the AdSense policies and make sure your site comply with each and every requirement.

My site complies with all AdSense policies, but still disapproved

This is one of the common complaints from many publishers. Their application was rejected by Google even though they believe their site fully meets all policy requirements. There are many possibilities:

1. Google reviewers may have misunderstood some aspects of your site and thought you are in violation of some policies.

2. Google reviewers may have found some violations that you may have missed.

3. If you are participating in revenue sharing sites like Techulator, IndiaStudyChannel etc, the host site may have certain violations that is beyond your control to resolve.

4. Google may have some reasons to disapprove your application but they don't want to tell you the exact reason, so chose to give a very generic reason. One of the possibilities is, you may have had another AdSense account in the past which was disapproved later. Google does not allow anyone to have another AdSense account if one account was disapproved in the past. In this case, your only option is to depend on someone else to apply for an AdSense account and you use his account with his permission to monetize your online inventory. You may have to make some arrangements to receive revenue from the other person who own the AdSense account.